“Creating a different patient experience, that’s been something that’s been really important to us… Everything goes from the patient first.”
Dr. Hieu Pham | Founder Atlas Dental
Dr. Pham fulfilled both his strong work ethic and understanding of work-life balance in October 2018, when he opened Atlas Dental in Lents Town Center. He and his wife Sereyneth did everything from the floorplan to the marketing themselves,and Pham even found time to film a dance video in the space’s unfinished buildout.
When considering where to make a home for Atlas Dental, Dr. Pham knew he needed to find a growing area that was anchored by long-time residents, and more importantly, he recognized the strength of the insights he gained from his upbringing. “I wanted to build Atlas Dental where I felt a dentist was needed. I wanted to treat people who resembled my parents, and my parents are immigrants from Vietnam. I wanted to treat the working-class family,” he says. The Lents neighborhood was a perfect choice. Atlas Dental is surrounded by subsidized housing and shares a zip code with the largest Asian American population in Oregon. The Asian Health & Service Center is right across the street.
“Creating a different patient experience… has been really important to us. Everything goes from the patient first,” he says. That experience begins in Atlas Dental’s bright and modern front office, managed by Dr. Pham’s wife Sereyneth. In the exam room, dental tools are situated behind the chair out of patients’ view. Instead of harsh light, a small TV—and massage chairs—offer comfortable distraction.
“I want Atlas Dental to be known for being awesome, doing things differently [and] setting a precedent for patient care,” he says. In the meantime, you can also catch him and his impressive moves at occasional dance competitions and with his dance crew, Moon Patrol.
Author: Emmeline Eao
Photos: Kim Nguyen
Published: December 2019